CREATIVE COMPANION, Christof Zürn, online brand strategy, creative direction, service design

B2C

Design Thinking Center, Amsterdam
Chief Design Officer / CDO, set up methodology and team, more than 250 workshops facilitated

Design Thinkers Academy
Trainer Service Design Thinking Fundamentals and Facilitation, bootcamp and project coach

De Efteling
Persona development for the dutch love brand and holiday park

Sennheiser
Innovation sprints for consumer lifestyle and next generation audiophile

VodafoneZiggo
Enhancing the employee experience, including persona research, design and development

USG People
Design Thinking Fundamentals, Persona development and team coaching

Bosch
design thinking strategy and action learning

B2B - Governmental

European Parliament
New Leadership skills and Music Thinking

De Rechtspraak
UX lead for the Dutch Judiciary / Council for the Judiciary

Dutch Railways
collaborative transformation, reorganisation of 500 FTE, Customer journey and persona strategy, guiding principles, aspirational persona

benerail
commercial strategy, customer journey operations, creative direction, guiding principles and brand story

Heraeus Precious Metals
Online innovation workshop

Heraeus Noble Light
Innovation workshop

Kuka Robotics
Design Sprints and Coach on Design Thinking

Akzo Nobel
Workshop prototyping the creative space center

Vlisco
since 1846 the company has been designing and producing colourful fashion fabrics that form an essential part of the lively West and Central African culture:
I worked as Creative Companion for a number of projects: relaunch www.vlisco.com Brand Persona Microsite, iPad in the Flagship Store and more.
Concepting on projects like social media, e-branding and e-commerce. Persona development (incl. persona microsite), workshops on user centered design, customer journey, co-creation and storytelling.

NIBE-SVV
The market leader, knowledge institute and publisher for the Dutch banking, insurance and investment industry.
Relaunch of www.nibesvv.nl in 2012

Online brand strategy based on service design and brand values, persona development, customer journey mapping and blueprint, digital ecosystem, creative direction on functional and visual design.

Vlisco Stories
Social storytelling platform for brand and product stories.
Creative companion and team lead for concept development and implementation; facilitation of an agile creative SCRUM approach and co-creation, editorial formats, engagement via Facebook and writing of the story manifesto.
More info:stories.vlisco.com

The Executive App
for Executive Academy of NIBE-SVV.
The Executive App is an e-learning and targeted information platform on the iPad for top executives in banking and insurance.
I worked as creative companion for strategy, design and development. Coaching in a start-up situation, mobile agency selection, concepting and co-creation on interaction design, visual design and learning model.'Human interface' between company and agencies.

1PLACE.ME
Start-up for a Web/iPhone service proposition on sustainability and consumer service

Creative companion on business model, interaction and service design focused on minimal viable product; visual design of logo and identity, creative direction on implementation. Social media consulting.
www.1PLACE.ME

Pfitz a wall object and baking dish
Product service proposition with a story.
Product development for a ceramic wall object that can also be used as a baking dish.www.pfitz.me
Co-founder of Yellow Quince. Full product development in the european ceramic work centre EKWC. Visual design and identity, interaction design, wordpress development, registration of design and trademark at the european union, social media engagement and presentation of the project at Milan Design Week 2013.

Philips Design
Creative Lead for the rapid co-creation project on Food Effect
Product service proposition with a service design approach, people research, technical research, business model generation, ecosystem, consumer workshops and scenario.

Nokia (Headquarter Helsinki)
Ideation project on 'touch': ideation sessions, interaction prototypes and concepts, design development projects, creative direction
www: studiodumbar.com

Allsecur - online Identity and transactional website: online brand strategy, persona development, creative direction, consulting
www: allsecur.nl
www: studiodumbar.com

VeldhovenGroup Fashion Brands:
Sandwich, Turnover, Stills, DEPT and Nono
Persona and Female Mindstyles for the Fashion Brands Sandwich, Turnover, Stills, DEPT and Nono.
Persona development, Female Mindstyles design and infographic, workshops on personas and how to use them, facilitation of seasonal briefing workshops, design of posters and booklet.

Persona development and consulting, especially how to use them in design projects; for e.g. Allsecur, Essent, KPN.com, NIBE-SVV, NoNonsense, Mexx Europe, Sandwich, Stills, Turnover.

Essent.nl - portal: online brand strategy, persona development, creative direction, design consulting
www: essent.nl
www: studiodumbar.com